Organizational Culture Case Study of Evernote - 1090 Words

Evernote is fast growing software and services designed for notetaking and archiving (Bryant, 2012). Evernote started in 2008, and reached 11 million users in July 2011, dominating the notetaking application market. Evernote Corporation provides applications that allow individuals to save their ideas, projects, and experiences on computers or phones they use. Evernote’s organizational culture is strongly based on employee’s morale and staff’s commitment; hence, it is focused on retaining and training the best employees by providing them employee perks. The culture is open and free and its core is to improve the life of its employees and family in order to keep employees happy and increase productivity (Richtel 2012). It is believed that if†¦show more content†¦These perks ensures that employees are happy and need not worry about their home so they can spend full attention on being productive at work and do not think about switching jobs. David Lewin, a c ompensation expert and management professor at the University of California, Los Angeles, said he viewed the perks as ‘part of a growing effort by American business to reward people with time and peace of mind instead of more traditional financial tools, like stock options and bonuses’ (Richtel, 2012). Involvement culture emphasizes an internal focus on the involvement and participation of employees to rapidly adapt to changing needs from the environment. This culture places high value on meeting the needs of employees, and the organization is characterized by a caring, family-like customers, and avoiding status difference (Samson Daft, 2012). According to Phil Libin, Evernote’s CEO, Evernote have a flat and very open structure, there is no office and no signs of superiority. There are evidently differences in pay and positions, but there are no status symbols. Libin believes that special seats create artificial barriers to communication. They create artificial things that people focus on rather than just getting their job accomplished (Bryant, 2012). Evernote recently implemented Evernote Officer Training. It is a voluntary program in which the company randomly assigns people to any other meeting. These people from other departments are there toShow MoreRelatedWestern Gove rnors University : Seven Habits Evaluation1778 Words   |  8 Pagesemulate the leader’s behavior not out of fear or a desire to please and impress but because of its intrinsic value. Reading through the results of my Seven Habits Profile I noticed that I was comparatively deficient on a few of the foundational and organizational habits such as putting first things first and beginning with the end in mind. Conversely, I had a much higher level of empathetic traits with synergy, seeking first to understand, and thinking win-win taking the top three spots. These traits areRead MoreHow  is  IT  transforming  business  and  what  is  their  relationship   to  globalization?  3652 Words   |  15 Pagesoperational efficiency and decision making? Read the Interactive Session and then discuss the following questions: 1. What kinds of applications are described in the case? What business functions do they support? How do they improve operational efficiency and decision making? 2. Identify the problems that businesses in this case study solved by using mobile digital devices. 3. What kinds of businesses are most likely to benefit from equipping their employees with mobile digital devices such asRead MoreMarketing and E-commerce Business65852 Words   |  264 PagesListing of Chapter Opening Cases, Insight Cases, E-commerce in Action Cases, and Case Studies CHAPTER 1 THE REVOLUTION IS JUST BEGINNING Opening Case: Pinterest: A Picture Is Worth a Thousand Words Insight on Technology: Will Apps Make the Web Irrelevant? Insight on Business: Start-Up Boot Camp Insight on Society: Facebook and the Age of Privacy Case Study: The Pirate Bay: Searching for a Safe Haven CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS Opening Case: Twitter’s Business Model