Decision Making Model Essay

These different decision making lays are approaches the job of consumer decision making differently. The Engel-Kollat-Blackwell model is essentially a conscious paradox solving and learning model of consumer behaviour. This model has a good verbal description of active information seeking and evaluation processes of consumer. The information processed in this model is the stimulus. The consumers decision processes act upon this stimulus in invest to determine a response to it. These models attempt to explain each stagecoach and show interrelated between the stages of consumer buyer behaviour from the stimulus, through the buy to post purchase behaviour.The Howard-Sheth model (1969) is a learning model intentional to explain the brand survival of an individual faced with several choice alternatives. This model is an attempt to explain thinking(prenominal) brand choice behaviour within the constraints of limited individual capacities and incomplete information. This model can dissever roughly into four fundamental parts- (1) stimulus input variables, (2) exogenous variables, (3) in series(p) output variables, and (4) the internal state of buyer. However, the limitation of this model is that it has little pragmatical value for marketing practitioners.The two major advantages of the Howard-Sheth model are avocation (i) It has been partially tested empirically, thus establishing some credibility for the model (ii) The model is also a dynamic model Overall the Engel-Blackwell-Miniard model provides to a greater extent comprehensive and accurate comparison with Howard-Sheth model. The two models are similar in as much as they both propose a rational consumer, but one who is prepared to satisfies where appropriate. The environmental influences of the Engel-Blackwell-Miniard model compare forthwith to the exogenous variables as outlined in the explanation of Howard-Sheth model.Another known consumer behaviour model is capital of Cyprus model (1966). Fran cesco Nicosia was one of the first of all consumer behaviour modelers to shift focus from the act of purchase itself to the more knotty decision process that consumers engage in about products and services. This model is characterized as a communicatings model that begins with a trustworthys communication to the consumer via advertising and culminates with consumer feedback to the unassailable.This model contains four major components or fields (1) the firms attributes and outputs or communications and the consumers psychological attributes, (2) the consumers attempt for and evaluation of the firms output and other available alternatives, (3) the consumers motivated act of purchase, and (4) the consumers storage or use of the product.Francesco Nicosia assumes that the consumer is seeking to fulfilled specific goals and that initially there is no fib between the consumer and the firm, so no positive or negative predispositions toward the firm exist in the consumers mind. There are some limitations in Nicosia model which include an inadequate understanding of the influence and interrelationships among the consumer attributes correspond by Subfield and the questionable assumption that no prior consumer knowledge or experience with the product exists.